SEO's Use BOTH Sides of Their Brain

I recently viewed a photo on Facebook published by the Missouri Institute of Natural Science showing how the different hemispheres of the brain influence different personality traits.

The text for the left brain reads:

“I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.”

And for the right brain:

“I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.”

As an Search Engine Optimizer (SEO), I have often told people I use both sides of my brain on the job.  The technical analysis needed for keyword modeling, HTML coding, taxonomy and usage tracking utilize the left hemisphere where logic and reason reside. The creativity, interest level, usability, common sense and visual flow of a site kick the right hemisphere into gear.

It's a fine thing to realize that this industry has so many facets that require so many different skills and offer an endless variety of specialization: cross-channel optimization, keyword research, link building, web development, reporting analysis, usability coordination, social media, video, mobile, etc.  How exciting to live, work, and breathe this dynamic industry and be rewarded not just for thinking clearly, but for emotional impact and influence, as well.

This photo lead me to want to test my skills and natural inclinations to find out which hemisphere of my brain is most dominant.  I Googled "brain hemisphere dominance test" and came up with the following test: http://www.web-us.com/brain/braindominance.htm.  This turned out to be a ridiculous test that always told me I was left brain dominant no matter how I changed the answers.  I'm guessing just by taking the test and answering all the questions, it could be assumed I am left brain dominant.  

I wanted a more serious evaluation and kept searching and was satisfied when I came across this test published by the International PcE Netword, Biofeedback Training Made Simple:  Brain Dominance Test.  This test gave a more thorough explanation, grading each answer as to which hemisphere related and giving me an overall evaluation that was much more plausible.

Regardless which side of the brain is dominant, it's exciting to find an industry that engages both hemispheres of communication, logic, reason, creativity, and emotional response.  Cheers to all the SEO's out there thinking and feeling and making better digital communication experiences for all.