- Keyword Research
- Content Relevance
- User Experience
- Site Architecture
- Linking Building
- Integrated Marketing Campaigns
These strategies employee both sides of my brain involving both my ability to organize and analyze information, as well as the ability to visually portray information and give it relevance and meaning. Google has repeatedly drilled it into my head that if you build any digital experience that is meaningful and useful to the end user, then it will have relevance in search results, regardless of what SEO wizardry you try to sneak into the development process. In short, the old KISS method (Keep it simple, stupid) still gives the best results; this article on TechCrunch agrees with me.
So can I use these SEO tactics and strategies to optimize my life and get better results?
I was recently laid-off from Verizon Telecommunications where I was the SEO Strategist for the past 5 years. In that role I learned a lot about SEO tactics for enterprise companies. I even tried to parlay this experience into starting my own SEO consulting business to help small to medium size websites with their SEO Strategies. But SEO isn't what it used to be, it's not just about slapping a few keywords into your meta tags or hiring a better copy writer. It's about creating a Wholistic approach for the end user, a relevant and meaningful site for information, entertainment, or experience. Watch this video by one of my favorite SEO gurus, SEOmoz,to learn more about how SEO is evolving.
How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
I want to investigate using this wholistic approach that we SEO's use in business to Optimize My Life! With nothing but time on my hands, I'll look into basic communication studies and technology wizardry as well as spiritual practices to help me be the best person I can be and live an optimized life. Can this help YOU optimize YOUR life? Stay tuned for more...
Great idea for a blog, Martha! I look forward to reading.
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